If you look into history and study the minds of visionaries who made incredible discoveries, invented the unprecedented, and turned seemingly impossible visions into reality, you'll find a common driving force: a sense of lack, need, or scarcity—something they or those around them wanted greatly. This feeling of lack and scarcity is what pushes great minds to create remarkable things. It's been this way since the beginning of humanity, and while the world around us changes constantly, this fuel has remained the same for all visionaries.
Using this same fuel of lack and need, a phenomenon has emerged from the White Desert: a movement that has the music industry paying attention and following its example—a movement called "Crab Culture." This underground music phenomenon isn't just impressive on paper; it's setting a new trend and creating a culture of its own, capable of throwing "THE" party of a lifetime.
(Check their Yarn Factory Set )
The story begins in the streets of Surat. While we are aware of the "dry" struggles of the state, we often overlook the entrepreneurial spirit of Gujaratis, who turn challenges into opportunities. While the entertainment scene in Surat seemed too quiet to be noticed by the entire industry, The Crabs found the real excitement and made it a success. The thing about modern-day music events and shows is that they all revolve around alcohol and the places serving it, whether they are brand sponsorships or high-end bars and clubs. Alcohol consumption is an integral part of the music event planning scene, and with the prohibition of alcohol in the state, the performance and show industry was as good as dead, like Ned Stark in season 2 of Game of Thrones. However, due to the lack of pubs and bars in the city, cafe culture grew, and cafes became the main hangout spots for the youth. The stage was set, The Crabs brought the party, and that's how Crab Culture's first special event series, "Crab in the Kitchen," was formed. So, what is "Crab in the Kitchen"? In short, it's the best invention of the year. Since the beginning of mankind, the most important delights known to us are food and music, and combining both in a raw and unique setting is what "Crab in the Kitchen" is all about.
After holding their first event and releasing their first video in July for the "Crab in the Kitchen" series, they went viral for their third episode featuring "Nariki" and her chill house set in a cafe, getting over a million views. The series is known for its unique aesthetic setup in culinary settings and its groovy music selection, which Mr. Crab describes as "Happy music" with the aim of serving people joy and good memories. Throughout this vibrant journey of Crab Culture, which started last year, the underground music experience brand has produced electronic music sets in a cat cafe, a bakery, a kothi in Udaipur, and other unique and interesting locations that no one could have imagined, including the latest addition of an acid house set in a yarn factory. Yes, you read that right—no need to book an eye appointment. Well, the movement that started in the city of Surat has taken flight from the run of Kach and has had a nationwide run in the first year of its events, landing with its delicious and head-bopping special events like pizza parties, breakfast parties, Sunday brunches, and sundowners across the map in cities like Mysore, Bangalore, Udaipur, and many more, along with two international events they held back in May in the dream city of New York and Vepsucci. They are growing at unprecedented speeds and show no sign of stopping the "Cooking." While out-of-the-box ideas and throwing great parties are the shiny jewelry of this entity, at the core of Crab Culture is a motivation to strengthen the independent music scene of the country. That's where their "Project Thursday" endeavor comes in, a monthly gig that happens on the first Thursday of every month in Surat featuring a new artist with a new sound, which has quickly grabbed a permanent spot in the area's youth's monthly plans, becoming a hot spot for good music with six straight sold-out shows in the city. Project Thursday is a certified hit, well, not that the Crabs know anything apart from blowing the roof off.
While you have read more than 700 words from my pen about this entity, if I were to use one to label it for the simple man, the one that I would use, even though it being thrown out by publications too often has made me have a dislike for it, but setting aside my dislike for it and taking a bow to this movement, I would label it as a true "Revolution." While ideas produced by Crab Culture are exciting and fresh, the parties seem to be the ones not to miss, and the vibes are so perfect that they are felt through the screen of my phone, the true culture of these Crabs is one of upliftment and empowerment, by making a unique platform an artist would jump on any given chance. They put talent over the blue tick, skill over the pull, and authentic over basic, all in the pursuit to build an ecosystem for Indian artists to flourish and rise to the highest of heights. At the core of Crab Culture lies a devotion to the progression of Indian music.
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